The Founder's Media Playbook | The Divine PR
FREE INSIDE LOOK   The Founder's Media Playbook by Jackie Minsky
The Divine PR
New for 2026

Inside the playbook a top PR agency uses to land Forbes, People & Page Six.

A rare look at how The Divine PR actually books national press for our clients. The frameworks. The thinking. The reasons most agencies fail. Built on 5,000+ placements, 500+ TV segments, and a decade of doing the work.

  • How we find the angle inside a brand that journalists actually want to cover
  • Why most pitches die in the inbox, and what changes when you have real relationships
  • How a single Forbes feature becomes months of compounding results when handled right
  • The 5 red flags that tell you a PR agency will burn your retainer

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The Divine PR Presents

The Founder's
Media
Playbook.

Where Our Clients Have Been Featured
Forbes People Page Six Access Hollywood Inc. Entrepreneur Yahoo Fox 5 Life & Style
What's inside

Six chapters. No fluff.

01

The Story That Sells Itself

The 4-step framework we use to find the angle inside a client's business that journalists actually want to cover. Real examples from our placements.

02

Why Pitches Get Ignored

What separates a pitch an editor opens from one that gets deleted. The exact pitch architecture our team uses for top tier outlets, and why it works.

03

The Right Outlet at the Right Time

How we decide which outlets matter for which goals, and why landing in the wrong publication can actually hurt your brand more than help it.

04

Making One Placement Into Ten

The amplification system we run after every win. How a single Forbes feature becomes months of compounding traffic, sales calls, and inbound opportunities.

05

The Agency Trap

The 5 red flags that tell you a PR agency will waste your retainer. Plus the questions every founder should ask before signing any contract over $2,000 a month.

06

Press as a Marketing System

How press plugs into your existing marketing so every placement makes your ads cheaper, your sales calls shorter, and your funnel measurably stronger.

Who this is for

If any of these sound
like you, read it.

F

Founders

You have built something real and you are ready for the world to know it. You want press that drives business, not just vanity.

P

Personalities

You are building a public-facing brand and you need media coverage that gets you on the radar of producers, editors, and partners who matter.

B

Brand Owners

You are scaling a product or service company and you know press is the credibility lever that unlocks bigger deals, partners, and customers.

Jackie Minsky, Founder of The Divine PR
About the Author

Written by Jackie Minsky.

Jackie is the founder of The Divine PR and the host of Business Alchemy, a podcast that featured celebrity guests and reached the top of its category. Over the last decade she has helped more than 1,000 brands earn coverage in the outlets that matter most.

1,000+
Brands
5,000+
Placements
500+
TV Segments
Read the playbook

A look inside how we work. Free.

Drop your email and we will send the playbook to your inbox instantly. Read it tonight, decide for yourself whether you want to do it on your own or work with us.

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